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PLANT YOUR FLAG. We plot meaningful connections between brand, consumer and marketplace to define an ownable position businesses can claim outright and righteously defend against all-comers.

  • CLIENT & BRAND IMMERSION

  • BUSINESS OBJECTIVES

  • CATEGORY ANALYSIS

  • BRAND ATTRIBUTE HIERARCHY

  • RECOMMENDED STRATEGIC POSITIONING

 

 
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EPIC PLATFORMS ROCKET BRANDS FORWARD. From performed strategy, we develop a distilled-down yet massively disruptive conceptual statement that becomes the core expression of the brand—and its launchpad for greatness.

  • PLATFORM CONCEPTS & DEVELOPMENT

  • BRAND STATEMENT SUITE (MISSION, VISION, VALUES, PROMISE)

  • KEY CONSUMER MESSAGES

  • INTERNAL CULTURE GUIDES

 

 
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REAL GETS RESPECT (FAKE GETS REJECTED). We single out the brand's most authentic, human character traits to create an image and voice consumers can legitimately believe in—and won’t call BS on.

  • PERSONALITY PYRAMID

  • BRAND VOICE DEVELOPMENT

  • INTERNAL COPY STANDARDS

 

 
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MESSAGING WITH PURPOSE (PLUS STYLE POINTS). We deftly craft words into shared brand-consumer worlds, recognizing that while entertainment value keeps things interesting, influencing behavior is how great copywriting earns its keep.

  • BRAND MESSAGING

  • ADVERTISING (BROADCAST, PRINT, DIRECT)

  • PRODUCT & COLLATERAL

  • RETAIL & SHOPPER

  • WEBSITES, DIGITAL & SOCIAL

 

 
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DARE GREATLY OR DON’T BOTHER. We traffic in big, ambitious ad campaign concepts able to cross-over all media, from traditional to social, for fast-acting, long-lasting impact.

  • CREATIVE CONCEPTS

  • DEVELOPMENT AND COPY

  • CROSS-CHANNEL EXECUTIONS

 

 
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GENERIC DIES ANONYMOUS. Blah, forgettable or simply off-base brand names fail to connect and fade into obscurity. We make creatively-driven business, product and app names that catch fire, outlast fads and live forever.

  • NAMING CONCEPTS

  • REFINEMENT AND DEVELOPMENT

  • STRATEGIC VALIDATION & ORIGIN STORY

  • AVAILABILITY & OWNABILITY VETTING

 

 
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FRIENDS IN THE INDUSTRY. We team with a tight cabal of incredible visual talent—including graphic artists, web designers and production houses—to materialize our ideas and messages into the finished creative product our clients proudly take public.