LABOUR PARTY is the solo leap of faith of Erik Matthews, launched in 2011. Before going rogue, he spent 13 years in the agency world as a Senior Copywriter and Associate Creative Director producing successful work for local to global brands from all walks of industry.
As LP’s chief strategist and writer, Erik is continually obsessed with language, human connection, and the crazy evolution of advertising in the social media age. He believes that, while how people consume brand content will continue to revolutionize in ways we can’t yet imagine, making great work will always come down to a fundamental principle as true now as it ever was: a big creative idea that succeeds through public affection.
Erik holds a B.A. in English, Political Science and Philosophy from St. Olaf College (Um Ya Ya). California-born, Minnesota-raised, he now calls the Mile High City home. Off-hours, you’ll find him hiking with his awesome Yellow Lab, Riley (WLYJ), running, motorcycling, chasing new Colorado outdoor adventures, and seeking out the next great craft IPA.