LABOUR PARTY is the solo leap of faith of Erik Matthews, started in 2011. Before going independent, he spent 13 years in the agency world as a Senior Copywriter, Copy Chief and Associate Creative Director writing and producing successful work for brands of all kinds.

As LP’s chief creative strategist and writer, Erik is continually obsessed with language, human connection, and the crazy evolution of advertising in the modern age. He believes that, while how people consume brand content will continue to revolutionize in ways we can’t yet imagine, making great work will always come down to a basic principle as true now as it’s been from day one of our industry: a big idea that succeeds through public affection.

Erik holds a B.A. in English, Political Science and Philosophy from St. Olaf College (Um Ya Ya). California-born, Minnesota-raised, he happily calls the Mile High City home. Off-hours, you’ll find him hiking with his awesome Yellow Lab, Riley (WLYJ), running, motorcycling, chasing new Colorado outdoor adventures, and seeking out the next great craft IPA.